Brand Identity

We develop brand identities that help our clients establish a professional look and effectively communicate their business offerings.

We work closely with our clients to help build lasting and impactful brands. To that end we offer complete brand identity solutions including: naming your company or brand; designing all your marketing materials from business cards through signage and beyond; and creating a logo that makes your company or brand stand out in the marketplace.

Our company provides solutions for more than 500 restaurant brands...we enlisted the help of Springer Studios to brand multiple entities within this business and they consistently provided us with top-notch creative, helping our client brands and our company's bottom line.

Kermit Austin

Key Elements of a Great Brand & Logo

from Springer Studios, Wilmington, NC, Branding Agency

  • 1It’s relevant.

    Your brand name and visual expression must be meaningful to today’s customers.

  • 2It “lives and breathes.”

    Your brand identity has a personality that reflects your values and the promise you’re making to your customers.

  • 3It’s memorable.

    It grabs your eye the first time you see it, and it sticks in your memory so you always recognize it over time.

  • 4It’s unique & legible.

    Logos in particular should work in a variety of sizes and formats.