Optimizing Instagram for Sales Ever wonder how some companies seem to thrive on social media? Even though there’s definitely no easy formula for success, focusing on optimizing your Instagram is a shortcut that can help! We’ve pooled our experience to equip you with ways you can focus on optimizing Instagram for sales and engagement. Utilize Instagram Shopping If you […] read more
Host your Own Virtual Graduation Covid-19 was the last thing many planned for as they prepared their calendar for the spring and summer, especially for the graduating class of 2020. While no one could have expected the impact of such a momentous occasion, some schools have risen to the challenge of celebrating their students in other ways, like virtual graduations. […] read more
How to Discover your Target Audience As with any great brand, you need to know how to speak to your target audience or customer in order to effectively market to them. But how do you know who or what that is? We’re talking about audience framing today and how to find your ideal customer or client with just a few quick […] read more
Facebook Fan Page VS Website: Which Works? You’re hungry but you only have 20 minutes for lunch – you Google “food near me” – a Facebook fan page pops up with a local burger joint about 2 miles – You also see another restaurant that offers online ordering on their website that’s five miles away. Which do you pick? It seems like […] read more
What Digital Marketing Does for You As with every new innovation, there’s often a learning curve. The same goes for the digital age. Although early adopters of social platforms and digital trends can often find success over time, it’s hard for people to see the immediate value of digital marketing. Here are just a few examples of what digital marketing can […] read more
Crafting Free Lead Magnet that Works You hear all the time how it’s easier than ever to connect in the digital space, but if everyone is busy connecting, how do you cut through the noise? Running an ad or posting consistently is all well and good, but knowing how to get a user to engage and subscribe is a very different […] read more
Handling that Negative Facebook Review You’ve poured your heart and soul into a business that you love. You’ve set up your Facebook page in hopes of better connecting with your clients and customers and you couldn’t be more excited. Yet, someone has a bad experience and suddenly that 5.0 stars drop or you’re reading a bad review that slams your […] read more
5 Tips for Higher Education Engagement As a higher education marketer, you’ve got a big job. The fact that 78% of millennials value spending money on an experience instead of buying something they desire. With 2020 in full swing, we stepped into the role of a prospective student to provide five innovative tips you can incorporate into your strategy this year. […] read more
Buzzwords and Keywords In the age of digital marketing, keywords are often only utilized for SEO or digital ads, while buzzwords are pasted all over websites in hope of driving sales. A common question we get asked as a marketing team are the differences between buzzwords and keywords. So today, we’re going to clear up any uncertainty then […] read more
Who said working remotely had to be unproductive? Though we love shaking hands and meeting with our clients, we know that isn’t always possible. With clients, like Compass Pointe NC for example, we’re still able to provide our same quality services while social distancing. Whether you need graphic design work or a video filmed on-site, we can (and will) make it happen!
Is your website mobile responsive? It's more important than ever to build your site with mobile users in mind. Great design can incorporate mobile responsivity from the start so you don't have to worry about it later as you update your site, making for timeless functionality no matter the device. #websitedesign
"As the names were called to wrap up the 61-minute event produced by Springer Studios, words and photos the graduates provided were shown on the screen. Academic honors designation dropped down accordingly as well." - The Bladen Journal. We were honored to be apart of this historic night. Congratulations to the Class of 2020!
Did you know that you can still make a great commercial even when we're social distancing? Animation is a great tool to utilize to tell the story of your business and when you combine it with video, it only gets better! We're helping local businesses tell their story and would love to help you tell yours!
Ever wonder how some companies seem to thrive on social media? Their products are shared like wildfire and are being used by influencers in stories and posts. Even though there’s definitely no easy formula for success, here are 4 easy ways you can optimize your products on Instagram today, leading to more engagement and higher sales in the long run! Comment below to schedule free marketing consultation to walk through what may work for your business! #digitalmarketing
Whether it's an online brochure or a printed tri-fold, good design should come in all shapes and sizes. Our friends at Mercer have their eyes on the future while still providing valuable information and staying in touch with their clients and their employees through brochures, presentations, and more!
Known as one of the best places to retire in North Carolina, Compass Pointe is a gated, master-planned community on the southeastern coast of NC, just ten minutes from downtown Wilmington. We're proud to have worked with Compass Pointe on their most recent rebrand, focusing on new brand identity and marketing, combined with a stunning photo and video. https://www.youtube.com/watch?v=lVwtnqQlIzg
Though booming business and a quality brand are not always mutually exclusive, it's essential that you set yourself up for success. Taking the time to establish a brand identity and strategy that speaks to who you are and what you provide can lead to quality customers who keep coming back for more. #brandidentity
"Springer Studios has helped to elevate our brand over the past few years. The attention to detail, creative ideas, and enthusiasm that his team brings to the table is coupled with professionalism in both communication and problem-solving. They consistently provide high-level creative and exceed our expectations!" - London, Director of Public Relations and Marketing at Brunswick Community College. #highereducation
Did you know that there are certain standards of compliance your eCommerce website has to meet to be able to accept credit card information on your site? With some companies using online portals to drive in-person sales right now and 57% of users using credit cards to purchase goods (in-person and online), knowing how to properly accept them through your website is essential. #ecommerce
Baxter Johnson Contracting (BJC) is a site development company located in Raleigh, North Carolina with services including erosion control, clearing, grading, utilities, storm drainage, curb and gutter, and asphalt paving. We were happy to work with them on creating visual assets that complemented their brand new website. https://www.youtube.com/watch?v=noGP_hqS_P4
This 32 mile stretch of road is a thrill seeker’s dream. We can say from experience that this is a “must-do” on your next summer road trip through the Appalachian Mountains 🏍 We’ve loved working with the team at Back of the Dragon on their web and video projects and can’t wait to celebrate their grand opening in June!
You’ve probably done it yourself! Ever wonder how some businesses always manage to be first on Google search or have ads popping up constantly? We help decode the mystery of Search Engine Optimization (SEO) & digital marketing with you, making it easier to rank higher organically and run paid ads that work. #digitalmarketing
Though a lot has changed with how families and students are learning today, UNCW Watson College of Education is empowering future teachers and administrators, while still supporting their alumni. We're proud to work partner with them on some of their marketing needs, like their new graduate and undergraduate brochures. #highereducation
As a member of the NC Community College system, Vance-Granville Community College understood the benefit of a powerful website and stunning videos to share with potential students online. We loved getting to work with them on their site redesign and capturing what makes these programs ideal for students. https://www.youtube.com/watch?v=Oo8eYuO3zq8