Baxter Johnson Website
FULL SERVICE MARKETING
Baxter Johnson, heavy equipment grading contractors located in Raleigh, North Carolina, asked us to help them improve their brand image and online presence. We started with a detailed discovery session to better learn their business and target market. From there, we created a clean, simplistic, and impactful logo. We helped reorganize their content in a way that clearly identifies their value propositions. We also wrote copy for their website that speaks directly to their clientele. Next, we moved into website design and development. Finally, we captured video footage and photography of them onsite and in action.
Brand Positioning
Let’s get right to the point with animated value proposition statements on the website homepage.
Featured Projects
Project pages allow Baxter Johnson to display project details for each of their projects. These pages speak specifically to service offerings helping them delineate their value on a project by project basis. Categorizing the client's featured projects helps the users quickly navigate to relevant work while also helping the SEO value for the website.
Mobile Responsive Website
This client and their customers like to play outside, so a mobile experience is important. This web design seamlessly responds to any device resolution maintaining a consistent user experience.
Custom Photography
With the full-width imagery web design, we wanted to make sure the imagery accurately spoke to the client. We shot all new website photography of client projects.
Video Production
Baxter Johnson Contracting (BJC) is a site development company located in Raleigh, North Carolina with services including erosion control, clearing, grading, utilities, storm drainage, curb and gutter, and asphalt paving. We were happy to work with them on creating visual assets that complemented their new website. .