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Baxter Johnson Website

FULL SERVICE MARKETING

Baxter Johnson, heavy equipment grading contractors located in Raleigh, North Carolina, asked us to help them improve their brand image and online presence. We started with a detailed discovery session to better learn their business and target market. From there, we created a clean, simplistic, and impactful logo. We helped reorganize their content in a way that clearly identifies their value propositions. We also wrote copy for their website that speaks directly to their clientele. Next, we moved into website design and development. Finally, we captured video footage and photography of them onsite and in action.

 

  • Logo Design
  • Brand Identity
  • Brand Positioning
  • Website Design & Developement
  • Custom Photography
  • Video Production
Baxter Johnson Site Contractors - Website Design by Springer Studios, Wilmington, NC

Brand Positioning

Let’s get right to the point with animated value proposition statements on the website homepage.

Baxter Johnson Site Contractors - Website Design by Springer Studios, Wilmington, NC

Featured Projects

Project pages allow Baxter Johnson to display project details for each of their projects. These pages speak specifically to service offerings helping them delineate their value on a project by project basis. Categorizing the client's featured projects helps the users quickly navigate to relevant work while also helping the SEO value for the website.

Baxter Johnson Site Contractors - Website Design by Springer Studios, Wilmington, NC

Mobile Responsive Website

This client and their customers like to play outside, so a mobile experience is important. This web design seamlessly responds to any device resolution maintaining a consistent user experience.

Baxter Johnson Site Contractors - Website Design by Springer Studios, Wilmington, NC

Custom Photography

With the full-width imagery web design, we wanted to make sure the imagery accurately spoke to the client. We shot all new website photography of client projects.

Baxter Johnson Site Contractors - Website Design by Springer Studios, Wilmington, NC

Video Production

Could add video link here and write about video footage.

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