Beaufort County Community College

Video: The Journey Wasn't Clear, Nijer

Beaufort County Community College approached us to create a new commercial to advertise their spring and fall school registrations. As part of a larger branded concept, we created the "The Journey Wasn't Clear" campaign. The idea was to speak to the student who may have left college due to unforeseen circumstances. The emphasis was to let those students know that it's not too late to finish what you started and earn your degree. This commercial was used to advertise for both television and social media.