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Bladen Community College

Website Redesign

The Bladen Community College motto is Student Centered – Future Focused, which means their students are everything. This motto was also the guiding light for the website redesign and remained at the forefront for all needs, goals and requests throughout the project. Bladen is the first NC Community College with a certification for their Distance Learning Program.

Key Elements

 

  • brand identity
  • mobile first web design
  • news blog
  • content strategy
  • ADA compliant
  • staff directory
  • academic calendar
  • streamlined navigation & sitemap
  • comprehensive search
  • online program & course listing
  • custom photography
  • video production
Bladen Community College - Website Design by Springer Studios, Wilmington, NC

The Challenge

The old website was not mobile responsive and was in need of a modern, fresh design to better attract prospective students. Their programs and course were not online, which was not conducive to promoting  their courses and made it more cumbersome for their visitors.

When we began working with Bladen Community College on their website redesign, they had 217 clickable items in their main navigation bar and submenus. During the discovery phase meetings, the Bladen committee had difficulties finding certain examples of content due to the overwhelming amount of options the navigation presented. This problem existed due to incoherent site architecture and sitemap organization.

Bladen Community College - Website Design by Springer Studios, Wilmington, NC

Our Approach

Bladen Community College established a 13-member committee of deans, faculty, and staff to provide the needs, goals, design feedback and approvals, and website review. Based on the discovery session, we led the committee through a number of exercises to help them restructure or “bucket” their content, rank the content hierarchy, and remove or embed less important content.

We then progressed through the home page design, interior page template designs, and development – keeping mobile responsiveness and prospective student experience top of mind. In development, we focused on setting up the programs and courses in a database that would be easily updated in the CMS by the content admins. We also developed an academic calendar, news blog, staff directory, and comprehensive search.

Additionally, we refreshed their logo and brand identity in conjunction with the website redesign, along with custom photography and video production.

Bladen Community College - Website Design by Springer Studios, Wilmington, NC

The Results

The redesigned Bladen Community College website was well received by all. The refreshed logo and brand identity elevated the community college in the eyes of many. The new navigation was trimmed down to less than 120 clickable items. This improved the overall user experience by helping users quickly and more easily find what they are searching for. Once the site was launched, we conducted onsite CMS training for the content admins.

The custom photography and video production portrays the essence of Bladen Community College – their campus, faculty, and students – on the website, so you get a true feel for the community college.

Bladen Community College - Website Design by Springer Studios, Wilmington, NC

"We LOVE what you have done! I feel like you wanted our website to be the best one you've ever designed! And that's a great corporate philosophy!"

- Cathy Kinlaw, Marketing & PR

Additional Services for Bladen Community College

 

  • Logo Design
  • Brand Identity
  • Photography
  • Video Production
  • Environmental Graphics