Brunswick Community College
BRAND IDENTITY & STRATEGY: Changing Perceptions
We were tasked to help change the public perception of Brunswick Community College from a local community college to a place of higher learning. Working with the Marketing Director, we developed a new brand that infused energy and excitement to the wide array of community college offerings. We helped define logo usage, identify typefaces, created color palettes, icons, patterns, and graphics that helped the college communicate with their broad demographics.
Our Approach
We first worked towards a solid understanding of the various demographics and stakeholders at Brunswick Community College. Then we created assets that were fun & energetic, speaking to the high school senior yet, reserved enough to speak to the middle aged adult looking for a career change. From there, we created a brand identity system that outlined how to use and implement the new brand.
Fresh Photography
To show potential students the college experience, we scheduled numerous campus photoshoots featuring actual students and faculty.
"Springer Studios has helped to elevate our brand over the past few years. The attention to detail, creative ideas, and enthusiasm that his team brings to the table is coupled with professionalism in both communication and problem solving. They consistently provide high-level creative and exceed our expectations!"
London Schmidt, Director
Public Relations and Marketing