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Compass Pointe

Brand identity

Compass Pointe is a gated, master-planned community with 2,200 acres of natural beauty, quality-built homes, an active adult lifestyle, and resort-style amenities carefully placed throughout. Working hand-in-hand with their team, we communicate these offerings through a revitalized brand identity.

 

Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC

Our Approach

To gain a better understanding of the community and how to draw in residents, we started off with multiple in-depth community tours with the developer and marketing director. From there, we interviewed residents to create a buyer profile. This enabled us to create a strong brand identity and strategy that spoke to directly to their target demographic.

Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC
Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC
Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC
Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC
Compass Pointe - Brand Identity by Springer Studios, Wilmington, NC

Additional Services for Compass Pointe

 

  • Logo Redesign
  • Brand Guidelines
  • Website Redesign
  • Print Collateral
  • Graphic Design
  • Environmental Graphics
  • Full Service Marketing
  • Digital Marketing Design
  • Landing Page Design
  • Photography
  • Animation
  • Video Production