Compass Pointe
PRINT COLLATERAL DESIGNS
Compass Pointe is a gated, master-planned community with 2,200 acres of natural beauty, quality-built homes, an active adult lifestyle, and resort-style amenities carefully placed throughout. Working hand-in-hand with their team, we communicate these offerings through by designing effective print marketing materials for their realty sales and marketing team.
Illustrated Community Map
We custom illustrated the Compass Pointe community in a detailed manner to depict the shape and placement of homesites, neighborhoods, amenities, entrances, nature, ponds, and the overall community as a whole. As they continue to expand and develop new neighborhoods, we maintain their map to keep it up to date for potential buyers. This map is utilized in several different areas – large foldable community map (above), property release event scorecards (below), onsite signage, and an online interactive map version as well.
Resource Guides
Being a thought leader in your industry is a key component of your success. One way to demonstrate your expertise is by providing resources that your target demographic finds beneficial. For Compass Pointe, these resources include: Area, Retirement, Golf, Activities, and Travel Guides. Each guide is printed and also available on their website as a downloadable PDF upon form submission to capture the lead.
Print Advertising
Many businesses find print advertising beneficial, especially for consistent branding to stay top of mind. We create overarching campaigns annually that supports the brand and also carry a specific, appropriate brand message for that year. Next, we design monthly and quarterly ads for each of the publications that best represent the campaign.
Community Brochure
Referred to as the "Master Brochure," the Compass Pointe Community Brochure is a high-quality print piece highlighting the best aspects of the resort-style community. The most engaging custom photography, design elements, and content culminate in this leading marketing print brochure. First, we select high-end paper stock, along with printing extras, such as strike-through varnish to make the imagery pop and soft touch to enhance the tactile feel of the brochure. Additionally, we created an online flip-book version as another option for their sales agents to reach out to new potential buyers.
"David and his team dig deep to find the best solution for each project. They've truly invested themselves in our company."
Amanda Marks
Vice President of Operations