James Sprunt Community College
FULL-SERVICE MARKETING: HIGHER EDUCATION
Located in southeastern North Carolina, James Sprunt Community College (JSCC), has experienced a steady increase in enrollment. To continue the trend in growth, the college issued an RFP in search of an advertising/media agency to serve as their agency of record for purchasing and placement as well as creative development of TV, radio commercials, and website design to extend their brand to various target audiences.
The Branding
Based on our recommendation, JSCC was open to a full brand refresh - new logo design, logo animation (which was used in the commercials we produced for the college), colors, brand elements, brand style board, brand guidelines, and even brand voice and messaging, including a new tagline!
Keeping their youthful audience, we created elements with fun geometric shapes, bold colors, and short, strong messaging. These served as the foundation for the billboards, website, and all future designs.
Commercials that Deliver Results
We love taking a new brand up a notch with video production to help increase enrollment. Enjoy these fall registration commercials for JSCC.
Custom Website Design & Development
The enhanced branding segued to an alluring website design that was carried throughout the approximately 225 page site. We worked closely with the JSCC team on the navigation and site architecture. The website includes an events calendar, news posts, employee directory, FB social media feed, and more.
Specific to North Carolina community colleges and JSCC, we developed the website backend to house all the curriculum and short-term program and course data as well as the short-term course registration. Taking advantage of user roles, we created a new one specifically for the Workforce Development/Continuing Education team to access class registrations.
“My experience with Ben Dipalo and Andrea Heppe was phenomenal! Both team members were extremely personalized in their service to me and their willingness to walk me through tasks that I had never completed before.”
- Emily B. Smith, Marketing / Public Information Officer
Billboard Designs That Impress
The average driver only has about 7 seconds to view your billboard design, read any text, and comprehend the message. We design every element with this in mind – logo size and placement, colors, font size, and enticing imagery.
“I believe the community was very impressed by our commercial and our billboards. I feel we set a new precedence for the community colleges in our area.”
- Emily B. Smith, Marketing / Public Information Officer
Social Media Designs
Whether we are providing all aspects of social media or laying the groundwork for the client to take the reins, it’s always best to start with social media template designs - especially ones that will stand out from the crowd!
“I would really like to say how thankful I am for the patience of the team. They took calls, email, and texts at any time I needed help and were always willing to accommodate. I feel like Springer Studios did more for me than just producing things for the college. I feel I was mentored in a sense. The year we worked together was a true partnership and I'm very thankful for that experience.”