Southern Cottages offers architect designed distinctive house plans from houses, cottages, and beach houses for a gracious informal lifestyle. The Wilmington, NC based company approached us to help them with a website redesign for a new look and to increase cart conversions. Reviewing their site, we identified a few key features that could help them achieve their goals. First, we cleaned up their floorplan browsing making the floorplan thumbnails larger and better organized. Then, we created a simple, easy to use interface for the gallery images associated with each floorplan. Lastly, we elevated their Add to Cart button making it easy for users to see and use.