Isaac Bear Academy approached us to design their “Bearhawk” mascot logo. We Googled “Bearhawks” but quickly realized they didn’t exist. So after many sketches we finally came up with this design. The overall design of this logo is a simple geometric visual to balance the more complex bear and wing shapes. We started with an upside down triangle and slowly worked in the bear and wings. It was important that the expression of the mythical bearhawk more stoic and steady and less aggressive. This feeling portrays the education identity of the early college high school, which is located on the University of North Carolina Wilmington campus. The staff and their students were thrilled with the new look.