The Carson
FULL-SERVICE MARKETING: REAL ESTATE
The Carson is upscale condominiums located in the popular Five Points area of Raleigh, North Carolina. We began working with Carson Street Partners on a logo design, evolving into a full print marketing strategy, including stationery to a master brochure and more. We value our continued partnership and share the excitement as each unit sells.
The Branding
With high-end, luxury condos located in a trendy, up and coming area, we formed a clear target market. "Regal" was the keyword of the look to depict the Carson. The exterior of the buildings will be white painted brick with black iron railings and fencing. We all agreed that gold and royal blue were the best primary colors to portray a regal feel while also complementing the black and white look.
Real Estate Master Brochure
To start developing the master brochure, we referred to the brand guidelines. We used this to build a strong foundation and then incorporated elements that would specifically speak to the target market demographics – an upscale, modern look with vivid imagery, strong callouts, and pops of color.
Floor Plan Flyers
We wanted to give prospective residents the best conceptual understanding of the layout of The Carson. First, we focused on creating detailed diagrams of each floor for each model. Second, we created detailed furniture diagram layouts as supplemental diagrams to provide a true feel of how the space could be utilized. These were incorporated into one-page Floor Plan Flyers for each model. Lastly, they were printed for handouts and also added on the website for PDF download.
Trendy Photography
Custom imagery beats stock photography every time. We captured the essence of the trendy Five Points area, which is a signifiant draw for prospective buyers.
Custom Website Design & Development
The Carson website design focused on appealing to their target market demographics – an upscale, modern look with vivid imagery, strong callouts, and pops of color. From a functionality perspective, interested buyers can graphically see what units are available/sold, unit details, and download the floor plans for each unit.
Email & Digital Ad Designs
We designed and developed an email template for the Carson to send email campaigns to keep prospective buyers engaged. The email template reflects their brand and provides a consistent look and feel with each touchpoint. Additionally, we created digital ad designs to drive traffic to their beautiful new website.
“Springer Studios has been my favorite firm to work with by far. Their attention to detail and professionalism exceed my expectations. During the process of creating a website, one of our communities unrelated to Spring Studios, experienced a full website crash. Their team immediately hopped on board to help correct the issue. They had no obligation to help us. This shows the commitment to their customers and for that we are thankful for the team at Springer Studios.”
Connor Saaied, Sales Specialist