Wake Forest University School of Divinity
Logo Design
Wake Forest University School of Divinity contacted us to help them develop a logo design, brand, and web design for a new initiative, The Collaborative for Public Religious Leadership. The Collaborative for Public Religious Leadership joins community partners in the work of justice, reconciliation, and compassion, transforming both ministry and theological education through innovative community collaborations. This logo embodies the spirit of humanity and community, pairing the image of the hand with natural colors and a map-like layout.
The Challenge
We started by identifying the core concepts of the Collaborative which are Justice, Reconciliation, and Compassion. Through rounds of sketching, we identified the core visual for the logo showing how The Collaborative is a part of the local community. This visual is represented in an open hand that is created by a city street map. The vivid coloring not only resembles stained glass but also represents The Collaborative’s outreach and impact on the community.
