/ / / Services Logo Design
Your logo is the first impression your company makes. The mark of a good brand communicates the right emotions to the right audience. We love partnering with businesses, just like yours, to walk through the design process and build a brand identity that remains unique and timeless. Our design process considers all aspects and goals of your brand, culminating in a distinct final logo.
- “The crew at Springer Studios did a wonderful job in creating our logo. They will be handling all aspects of the creation my online business. Great people to work with. I get a sense they truly care about the success of my new venture.”
“Our company had enlisted Springer Studios for branding purposes in designing our logo for our 20th Anniversary in business. I was very impressed with the different designs they proposed. They also helped out with the new look of our email signatures. Recently, they developed a beautiful brochure for our company. There were many details in the design of the brochure and not only were they very responsive, prompt and professional, but the brochure came out beautifully. Really enjoy working with the crew over at Springer Studios.”
“I work for a private high school and we hired Springer Studios to develop an athletics logo. They were an absolute pleasure to work with – professional, extremely talented, reasonably priced, and quick! We thoroughly enjoyed our experience with them and we highly recommend their services to anyone looking to upgrade their branding and marketing designs!”
“Springer Studios has helped to elevate our brand over the past few years. They consistently provide high-level creative and exceed our expectations!”
“Working with Springer Studios was an easy-going and fun experience. David’s design talent and creativity made it fast and simple for us to create a logo for starting our small business, Wilmington Homebrew Supply. We are so grateful for our logo and signage designs. We will continue working with Springer Studios as our business grows.”
Our Logo Design Process
The Creative Brief:
Our first step in the logo design process is to get to know you and your business. We take time to ask important questions like: “What is your mission and vision behind your business” or “How do you communicate with customers?" This initial research provides us with a firm foundation in your goals.
We use a variety of tools that enable us to collect visual examples as a starting point in the design process. We work with you to collect reference images that have already caught your eye. This process develops a visual guide and direction as we begin the logo design process.
Sketching / Design:
This is where the pencil hits the paper. Each logo is crafted from scratch by our in-house designers. We focus on combining our foundational research with a unique design to sketch a variety of initial concepts. Though not every concept makes the cut, each one brings us closer to a perfect end result.
Here, we narrow down our top three concepts and compile them for you to review. We provide a complimentary walk-through of the vision behind each concept and the opportunity to provide feedback on the little details.
After the review and revisions, this is the opportunity to celebrate! Once we have a concept you love, we provide you with a style guide that defines your logos specific colors and typefaces. We deliver logos in standard formats (vector, JPG, etc.) as well as any you may request.
Key elements to great logo design
1 / Communication
What does your logo design communicate both literally and subliminally? Think about what your logo communicates to your customers.
2 / Legibility
Your logo design has to exist in a variety of media and sizes. How well does it perform at smaller sizes?
3 / Clarity
Both in the visual and communicative sense, how clear is your logo design’s message?
4 / Reproduction
Think about how well your logo design can be reproduced. If embroidered on a hat will your multicolor logo reproduce well or do you have a one color option that maintains the integrity of the full color version?
5 / Uniqueness
Does your logo design stand apart from your competitors and other businesses? A great logo should be as unique as your company.
6 / Role
A logo is the face of your company. It’s the first thing clients see and most of the time their first visual interaction with your company. However, a great logo needs to be simple and not do all of the lifting. Support your logo with a brand identity and graphic elements to further the communication of your company.