/ / / Services Logo Design
Your logo is the first impression your company makes. The mark of a good brand communicates the right emotions to the right audience. We love partnering with businesses, just like yours, to walk through the design process and build a brand identity that remains unique and timeless. Our design process considers all aspects and goals of your brand, culminating in a distinct final logo.
Explore Our Logo Design Work / View All
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“Working with Springer Studios was an easy-going and fun experience. David’s design talent and creativity made it fast and simple for us to create a logo for starting our small business, Wilmington Homebrew Supply. We are so grateful for our logo and signage designs. We will continue working with Springer Studios as our business grows.”
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Thank you!!! These [logo designs] are amazing and I can’t wait to start using them!
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“Springer Studios has helped to elevate our brand over the past few years. They consistently provide high-level creative and exceed our expectations!”
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“I work for a private high school and we hired Springer Studios to develop an athletics logo. They were an absolute pleasure to work with – professional, extremely talented, reasonably priced, and quick! We thoroughly enjoyed our experience with them and we highly recommend their services to anyone looking to upgrade their branding and marketing designs!”
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“I’m just so overjoyed! These are better than I could have imagined. Thank you so much again for taking on this project.”
The Creative Brief:
Our first step in the logo design process is to get to know you and your business. We take time to ask important questions like: “What is your mission and vision behind your business” or “How do you communicate with customers?" This initial research provides us with a firm foundation in your goals.
Digital Collaboration:
We use a variety of tools that enable us to collect visual examples as a starting point in the design process. We work with you to collect reference images that have already caught your eye. This process develops a visual guide and direction as we begin the logo design process.
Sketching / Design:
This is where the pencil hits the paper. Each logo is crafted from scratch by our in-house designers. We focus on combining our foundational research with a unique design to sketch a variety of initial concepts. Though not every concept makes the cut, each one brings us closer to a perfect end result.
Logo Presentation:
Here, we narrow down our top three concepts and compile them for you to review. We provide a complimentary walk-through of the vision behind each concept and the opportunity to provide feedback on the little details.
Celebration:
After the review and revisions, this is the opportunity to celebrate! Once we have a concept you love, we provide you with a style guide that defines your logos specific colors and typefaces. We deliver logos in standard formats (vector, JPG, etc.) as well as any you may request.
1 / Communication
What does your logo design communicate both literally and subliminally? Think about what your logo communicates to your customers.
2 / Legibility
Your logo design has to exist in a variety of media and sizes. How well does it perform at smaller sizes?
3 / Clarity
Both in the visual and communicative sense, how clear is your logo design’s message?
4 / Reproduction
Think about how well your logo design can be reproduced. If embroidered on a hat will your multicolor logo reproduce well or do you have a one color option that maintains the integrity of the full color version?
5 / Uniqueness
Does your logo design stand apart from your competitors and other businesses? A great logo should be as unique as your company.
6 / Role
A logo is the face of your company. It’s the first thing clients see and most of the time their first visual interaction with your company. However, a great logo needs to be simple and not do all of the lifting. Support your logo with a brand identity and graphic elements to further the communication of your company.