We worked with Brunswick Community College’s Horticulture Department to brand a mini-campaign geared around changing the image of the local industry. The idea was to show that you can Learn, Explore & Succeed with a degree in Horticulture.
We created a :30 commercial that redirected to a microsite web design. We also created a trifold that the staff can hand out to prospective students with more detailed information.
As part of the project, we shot custom photography and video, we created a US map illustration used to show graduates who’ve used their degrees to land jobs nationwide and helped them take their concepts and organize them into a brand message.