Compass Pointe is a high end real estate community in Leland, NC just across the bridge from Wilmington, NC. We were tasked with the job of improving their existing brand identity. The driving concept was to promote their resort style amenity community by attracting a new demographic at a revised price point. We created a number of textures, composed a variety of brand fonts, and created a color palette that spoke to the resort based style. All of these elements are interchangeable allowing for a greater range over a variety of formats from print to the website. We also created a number of custom illustrations that we used as stamps to evoke the idea of travel and arriving at your destination. These illustrations speak to all of the value propositions at Compass Pointe. We’ve also worked with Compass Pointe to create a number of tag lines that used in different media. Each one of the tag lines focuses on attributes within each value. Working with the marketing director we’ve substantially increased the quality and quantity of leads for the community.