AOL’s Engadget asked us to develop a logo and brand identity system for their inaugural Expand conference in San Francisco, CA. Expand is the world’s premiere, emerging technology conference. The brand system we created used color palettes and design elements that were used on brochures, name tags and environmental graphics. We created all of the bus wraps, digital backdrops, hanging signs and banners for the conference. These graphics helped Engadget brand the conference and helped visitors navigate the 50,000 square foot venue.