Isaac bear Academy approached us to design their “Bearhawk” mascot logo design. We immediately started to Google “Bearhawks” but quickly realized they didn’t exist. So after many sketches we finally came up with this design. The overall design of this logo is a simple geometric visual to balance the more complex bear and wing shapes. We started with an upside down triangle and slowly worked in the bear and wings. It was important that the expression of the mythical bearhawk be less aggressive; more stoic and steady. This matches the identity of the early college high school for the University of North Carolina at Wilmington focus on education. The client and their students were thrilled with the new look.