Outdoor Equipped is a retail store headquartered in Wilmington, NC. They specialize in outdoor retail apparel and equipment for the outdoor enthusiast. We worked with Outdoor Equipped and Provis Media Group to create a new logo, brand identity and store exterior and interior graphics. We wanted to create a simple, clean logo that would be identifiable and evoke the idea of the outdoors. This simple O and E shape that’s designed in the shape of tree is easily reproduced and visible from a great distance. The store graphics were designed to be simple and work well with the historic downtown department store. The brand identity system allows for extensibility with future department stores.