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Beaufort County Community College Hit Play Campaign

Beaufort County Community College Hit Play Campaign

Beaufort County Community College “Hit Play on Your Education” enrollment campaign using student and faculty storytelling to ins
Beaufort County Community College

Authentic storytelling through student voices

Instead of relying on generic messaging, we put real people at the center of the campaign. Students and professors shared their stories of challenges, setbacks, and triumphs. This human element made the message relatable and powerful, showing prospective students that returning to education is not only possible but deeply rewarding. Authentic storytelling helped break down barriers and built trust with the community.
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Multi-channel campaign for maximum reach

The “Hit Play on Your Education” campaign was designed to reach audiences wherever they were. We produced a series of videos for digital platforms, social media, and broadcast, complemented by photography and supporting creative assets. This multi-channel approach ensured Beaufort County Community College’s message reached a broad audience, driving awareness and motivating individuals to take action and re-enroll.
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Driving measurable enrollment success

The campaign was more than a creative project—it delivered measurable results. Enrollment numbers increased as students reconnected with their education, citing the campaign’s stories as motivation. By focusing on human connection and hope, Beaufort County Community College reinforced its reputation as a supportive institution ready to meet students where they are. The success of this initiative demonstrated the power of strategic storytelling to drive enrollment and change lives.
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Enrollment campaign video series for Beaufort County Community College

Beaufort County Community College partnered with Springer Studios to launch the “Hit Play on Your Education” campaign, aimed at reconnecting students who had stepped away from school due to life’s challenges. The goal was to inspire them to re-engage, finish their education, and unlock new opportunities.

We built the campaign around authenticity, filming real students and professors who shared their personal stories. By highlighting perseverance, second chances, and the transformative power of education, the campaign created an emotional connection that resonated with the community.

The results spoke for themselves: the campaign boosted awareness, motivated re-enrollment, and positioned Beaufort County Community College as a supportive partner in helping students achieve their goals.

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Beaufort County Community College partnered with Springer Studios to launch the “Hit Play on Your Education” campaign, aimed at reconnecting students who had stepped away from school due to life’s challenges. The goal was to inspire them to re-engage, finish their education, and unlock new opportunities.

We built the campaign around authenticity, filming real students and professors who shared their personal stories. By highlighting perseverance, second chances, and the transformative power of education, the campaign created an emotional connection that resonated with the community.

The results spoke for themselves: the campaign boosted awareness, motivated re-enrollment, and positioned Beaufort County Community College as a supportive partner in helping students achieve their goals.

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