Carteret Community College Health Sciences Enrollment Campaign

Carteret Community College Health Science enrollment campaign featuring video production, advertising integration, and performan

Story-driven video production across programs

We developed a narrative-driven video series designed to capture the passion and purpose behind Carteret’s Health Science programs. By featuring real students and faculty, we showcased the hands-on learning, technology, and community impact that define Carteret’s healthcare education. The videos blend cinematic visuals with an inspiring voiceover to connect emotionally with viewers while emphasizing real-world career outcomes. This authentic storytelling approach lays the foundation for long-term brand recognition and student motivation.

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Targeted digital advertising and landing pages

To maximize campaign effectiveness, each program received its own dedicated landing page featuring the corresponding video, calls to action, and program-specific information. Springer Studios designed and built these pages for optimal clarity and conversion, ensuring visitors could quickly learn more or apply. Paired with targeted digital ads across Meta and Google platforms, this structure allows Carteret Community College to reach the right audience segments and track engagement at every step of the journey.

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Performance tracking and return on ad spend

The campaign officially launched in November and includes full analytics integration to monitor engagement, inquiries, and return on ad spend. By aligning creative storytelling with measurable digital strategy, Springer Studios built a campaign framework designed for continuous optimization. Over time, this data will guide refinements to messaging and ad placement, ensuring Carteret maximizes its marketing investment while maintaining a powerful visual and emotional connection to prospective Health Science students.

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Integrated Health Science video and digital campaign for Carteret Community College

Carteret Community College partnered with Springer Studios to promote its Health Science programs through a multi-channel enrollment campaign combining storytelling, video production, and digital advertising. The goal: to raise awareness of in-demand healthcare career pathways and inspire prospective students to take action.

Springer Studios wrote scripts, produced a master video highlighting the division, and created seven focused edits for Nursing, Surgical Technology, Dental, Respiratory Therapy, CNA, Radiography, and Medical Assisting. The campaign launched in November and is currently running across digital and social platforms with dedicated landing pages for each program, allowing precise tracking of engagement and return on ad spend.

This initiative represents the perfect blend of creative and strategic execution—delivering authentic, emotional storytelling supported by measurable performance marketing.

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Advertising Campaigns

This initiative represents the perfect blend of creative and strategic execution—delivering authentic, emotional storytelling supported by measurable performance marketing.