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November 30, 2022

4 Video Content Types to Market Your Business Like a Pro

In 2022’s marketing and advertising world, we have to treat every day like Superbowl Sunday. No, we aren’t going head to head with our biggest rivals, and no, we’re not covering ourselves in full-body paint. What we are going to do is completely obsess over video marketing. Here’s why:

Video is insanely popular. Video marketing is a dynamic and engaging way to interact with your audience and is the most effective way to drive traffic to your business. Cisco confirms the popularity of video marketing, reporting that by the end of 2022, 82% of global internet traffic will come from either video streaming or video downloads.

While we’re definitely fans of the ultra-funny, ultra-thrilling, and ultra-emotional Superbowl commercials, we’re also huge proponents of video marketing’s more accessible daily drivers. If you’re looking to add video production to your integrated marketing initiative, here are a few powerful types of video you can make right away:

Company Culture Video

A company culture video humanizes your business, putting faces to the work you do and the products or services you offer. This video type helps you tell a story about your company by incorporating leadership and employee testimonials as well as B-roll of life at your company or your service in action, making your brand more relatable and trustworthy.

Here is an example of a company culture video in action, capturing the spirit of The Roastery in Wilmington, NC.

Feature Video

A feature video helps showcase the particular product or service your business offers, giving you a chance to highlight different brand components and teach your audience about the specific benefits you provide. When executed well, feature videos are famously effective at converting prospects.

Compass Pointe’s feature video hits the tone for its target audience and outlines its specific community features.

Interview Videos

Interview videos provide authority to your company’s message by answering pointed questions, captured on film or not, that your audience wants the answer to. By allowing the viewer to hear directly from key team members or important figures in your community, an interview video is one of the best tools to humanize your brand.

In an effort to deepen its roots, Cooks Mill Whiskey interviewed one of the world’s top fly fishers, producing this video to connect their product with one of North Carolina’s richest traditions.

Social Media Video Advertisements

One way to create lasting buy-in with your audience is to run campaigns made up of multiple short videos. These campaigns build a routine around your marketing, giving people something to anticipate and providing another avenue for building trust.

Short-form videos perform incredibly well when they follow a thread that’s easy to remember. Here’s an example of a short-form video that was a part of the “Delivery Takes Flight” campaign run by drone-delivery service, Flytrex.

With video production representing such a massive piece of the marketing pie, it’s become a critical part of every marketing initiative – but it doesn’t have to be daunting. Any one of these simple video types can help generate leads, convert sales, and ultimately build a community around your brand.

View more of our Video Marketing projects.