Services / / / Brand Strategy

A well-defined brand strategy sets the stage for long-term success. Dynamic messaging, custom designs, and a winning marketing plan will reach your ideal audience. Understanding how to communicate your brand offerings are just as important as the brand itself.

  • “Working with Springer Studios was an easy-going and fun experience. David’s design talent and creativity made it fast and simple for us to create a logo for starting our small business, Wilmington Homebrew Supply. We are so grateful for our logo and signage designs. We will continue working with Springer Studios as our business grows.”
    John & Michelle Savard
  • Thank you!!! These [logo designs] are amazing and I can’t wait to start using them!

  • “David and Andrea were easy to work with as we collaborated to develop new logos for our business. David’s designs were outstanding and captured exactly the image we want to project to our clients and audiences. Thank you for the great work. 10/10 highly recommend.”

  • “I work for a private high school and we hired Springer Studios to develop an athletics logo. They were an absolute pleasure to work with – professional, extremely talented, reasonably priced, and quick! We thoroughly enjoyed our experience with them and we highly recommend their services to anyone looking to upgrade their branding and marketing designs!”

  • “I’m just so overjoyed! These are better than I could have imagined. Thank you so much again for taking on this project.”

Key Elements of Brand Strategy



Discover your unique voice and tone to build a relationship with your ideal audience. We will gather information to understand your target audience, competitors, and you! This will set the tone of your brand for messaging statements, value propositions, and tag lines to consistently communicate your true brand.


Keyword Research

Keyword research is a key part of SEO, lead generation, and ads; however it’s also incredibly useful in the initial brand strategy stage. We research specific phrases your ideal customers may be searching and create a keyword strategy that capitalizes on their existing habits.


Crisis Communications

While we want the very best for your company, there are times that you may face some sort of crisis. From a worldwide pandemic to one bad review, we’re able to help you navigate how best to communicate your message while juggling a difficult situation.