Services / / / Logo Design

Your logo is the first impression your company makes. We love partnering with businesses just like yours to develop custom logos that remain unique and timeless. The mark of a strong brand communicates the right emotions to the right audience, while demonstrating individuality and appeal. Read on to learn about our logo design process, which considers all aspects of your brand identity, as well as key elements to great logo design.

  • “Krysti and I both absolutely LOVE all the brochures! They are just beautiful! Dean Dempsey is very pleased with the work. We think the work of organizing/strategically positioning our graduate programs will pay off significantly when we start work on the website.  We are very excited about these new brochures. We have enjoyed working with you and your team as well. Thanks so much to all at Springer for the wonderful work!”
  • “We wanted to be in a relationship with a highly-responsive, highly innovative group, and that’s what we found with Springer Studios. The attention to detail and ability for the team at Springer Studios to “under-promise and over-deliver” was evident from the get go!”

  • “Great people who did a fantastic job with our logo, website and branding for our new business!”

  • “Springer Studios helped me with branding concepts and logo design for a new company. Working with David and his team was a fantastic experience …creative, professional, and personalized. I highly recommend their services!”

  • We are SUPER happy with the new site and how it turned out!  You guys killed this one!

Our Logo Design Process

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The Creative Brief

Our first step for logo design is to understand you and your business. We dive in the deep end with every client, so we can help you succeed. We will conduct in-depth research while asking you important questions focusing on vision, communication, and how you describe your ideal customers.

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Shared Inspiration

We use a variety of tools that enable us to see visual examples of what our clients are inspired by. Using this reference imagery provides a visual guide in the initial logo design creation process. Sharing our research and ideas in a central location also launches us in the right direction.

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Sketching & Design

This is where the pencil hits the paper. All of our logo designs are illustrated from scratch. Not every concept makes the cut, but each one leads us closer to the moment of clarity that makes everything come together.

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Logo Presentation

This is the moment you’ve been waiting for. We review our initial concepts and narrow them down to our top selects that we believe best represent your brand. We export them in PDF format and discuss our thought process behind each concept. 

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Logo Feedback & Revisions

We strive to hit a homerun with our initial logo design concepts. We understand this is a big decision! You have review time to narrow down your selection and provide feedback. Then we’ll continue to work our magic for your final selection.

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Once you’ve chosen a concept you love, we provide you with a style guide that defines your logos specific colors and typefaces for your new brand identity and deliver your logo in PDF/EPS for professional printing and PNG for digital use. We can also provide any other format you request.