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WEbsite kickoff
Fill out our 12-Step Website Kickoff
below to get started.
We'd love to hear what's on your mind, toss around some ideas,
and provide you with the best solutions.
1
///
Vision & Success Metrics (10–15 min)
Let’s define what success looks like before we discuss design.
Why are we redesigning?
What does success look like 12 months after launch?
What are your top three measurable KPIs?
2
///
Audience & Goals (10 min)
We need clarity on who we’re serving and what action they should take.
Who is your primary audience?
What action should they take on the site?
Audience Pain Points & Needs
3
///
Current Website Review (10 min)
Understanding what works and what doesn’t helps us build smarter.
What’s working well on your current site?
What isn’t working?
4
///
Reference & Inspiration (10 min)
Let’s align visually and strategically before design begins.
Are there websites you admire?
What specifically do you like about them?
5
///
Navigation & Sitemap (15 min)
Clear structure ensures users find what they need quickly and intuitively.
What are the most important pages?
Do you anticipate 20+ pages requiring a sitemap?
6
///
Homepage Strategy (15 min)
The homepage sets the tone and drives primary action.
What must the homepage communicate immediately?
What is the primary call to action?
7
///
Content Plan (10–15 min)
Content clarity prevents delays and keeps messaging strong.
Who will provide content?
Will new photography or video be required?
8
///
Design Direction (10 min)
Let’s align on tone, aesthetic, and brand consistency.
How should the site feel?
Are there brand guidelines to follow?
Upload your brand guidelines here.
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No guidelines? Great, we can help. Tell us about your brand.
Inspiration & References
Do’s & Don’ts
Resources & Assets Available
Logo & Branding
9
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Functionality & Integrations (10–15 min)
We’ll define the tools and systems your website must support.
What functionality is required?
Are API integrations needed?
Do you have a preferred CMS?
Do you have a preferred page builder?
10
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SEO & Analytics (5–10 min)
Performance tracking ensures your website drives measurable growth.
Are there target keywords or SEO goals?
Do you have Google Analytics / Tag Manager access?
11
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Technical & Hosting (5 min)
We’ll confirm the infrastructure supporting your site.
What is your current hosting setup?
Are there security or compliance requirements?
Please provide us with your DNS Credentials
Please provide us with your Domain Credentials
Please provide us with your CMS Backend Credentials
12
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Process & Timeline (5–10 min)
Clear communication and milestones keep the project on track.
Tell us your ideal timelines
Key Decision Makers
Points of Contact
Approval Rounds
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We're excited to talk with you soon.
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Effective Reach
Two-Month College Enrollment Digital Ad Campaign
Targeted Impressions
1,051,387
CPM of $6.36 Below Industry Avg.
Content That Engages
Brand Awareness Social Video Ad Campaign for a Non-Profit
Engagement Rate
40.78%
CPM of $6.36 Below Industry Avg.
Campaigns That Convert
Google Ads Campaign Leading to Conversion-Driven Actions for Building a Waitlist
Conversion Rate
17.21%
CPM of $6.36 Below Industry Avg.
