New Anthem Beer Project

New Anthem Beer Project

Nearly a decade of standout beer can label designs for a local brewer.

Brewing Up a Distinct Brand Identity

We created a brand identity that’s as diverse as New Anthem's beer selection. Our approach was grounded in understanding the essence the industry and New Anthem's niche within it. This understanding enabled us to create a logo that speaks to the age-old, straightforward process of brewing as well as the inherent creativity and opportunity for modernization within the process. The logo, a simple but dynamically represented "NA" speaks to those tenets, and provided New Anthem with a logo that truly stands out among the countless craft beer logos in North Carolina.
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Packaging Design: Beyond Traditional Can Labels

While New Anthem sought simplicity for their logo, they were looking to tell a more complex story through their cans. We weren't just designing labels, but were crafting narratives that engage the senses even before the can is opened. Our design process involved pairing complex images and vivid colors while staying true to the brand at large, ensuring the logo remained the centerpiece. These labels are a visual feast that stand out on the shelves, compelling shoppers to reach out and experience the story inside each can, enhancing the overall consumer experience and elevating the brand's market presence.
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Standing out in the Craft Beer Market

At Springer Studios, we embraced the creative challenge of New Anthem's brand identity, helping the brewery and taproom achieve an elevated status in a crowded market. We first created a logo that reflected the simplicity yet precision of their product and process. From there, we worked closely with New Anthem – designing countless can label designs over nearly a decade – seeking to represent the unique character of each beer while ensuring the logo remained the cohesive element binding the collection. The robust brand presence captivates and engages consumers, making the New Anthem brand recognizable wherever it's sold.

At Springer Studios, we embraced the creative challenge of New Anthem's brand identity, helping the brewery and taproom achieve an elevated status in a crowded market. We first created a logo that reflected the simplicity yet precision of their product and process. From there, we worked closely with New Anthem – designing countless can label designs over nearly a decade – seeking to represent the unique character of each beer while ensuring the logo remained the cohesive element binding the collection. The robust brand presence captivates and engages consumers, making the New Anthem brand recognizable wherever it's sold.