Nestled within Brunswick Community College, Odell Williamson Auditorium (OWA) holds a unique place in the southeastern NC arts community. The rebranding success lies in the harmonious blend of OWA's individual identity with that of the community college in which it's housed. As a branding company in Wilmington, Springer Studios sought to enhance and expand OWA’s reputation through creative rebranding, impactful digital advertising, and a modernized website to promote upcoming shows, the center, and the arts and cultural community at large. Our strategic branding services focused on leveraging OWA's distinct assets, solidifying its role as a pivotal cultural hub.