Odell Williamson Auditorium Logo Design

Our logo redesign for OWA created a versatile, iconic symbol that enhances its cultural relevance and appeal.

Logo Design: A Window into the Arts

We approached OWA's logo redesign with a vision to create more than just a symbol. We wanted their new logo design to serve as a window into the world of fine arts, so we focused on creating a simple, legible, recognizable logo that could be repurposed over and over to showcase what was actually going on within the walls of the auditorium. The project was a major success, and the logo and brand redesign provided the cultural center with a fresh look that helped to maintain community relevance.

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Strategic Rebranding Elevates Odell Williamson Auditorium with Springer Studios

Nestled within Brunswick Community College, Odell Williamson Auditorium (OWA) holds a unique place in the southeastern NC arts community. The rebranding success lies in the harmonious blend of OWA's individual identity with that of the community college in which it's housed. As a branding company in Wilmington, Springer Studios sought to enhance and expand OWA’s reputation through creative rebranding, impactful digital advertising, and a modernized website to promote upcoming shows, the center, and the arts and cultural community at large. Our strategic branding services focused on leveraging OWA's distinct assets, solidifying its role as a pivotal cultural hub.

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Logo Design