University of North Carolina Wilmington

University of North Carolina Wilmington

Enriching marketing & design for prospective and current university students at UNCW.

Collateral: Brochures for UNCW’s Watson College of Education

The wonderful Watson College of Education sought Springer Studios as a partner to help – restructure their programs, provide fresh copywriting to resonate with their target market, and bring it all together in beautifully designed brochures. This collection of brochures demonstrate Watson College’s higher education role in preparing educators for lifelong teaching and learning.
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Environmental: Campus Posters for a Cause

With a grant from the American Cancer Society, UNCW Public Health came to Springer Studios for poster designs. Combining data from surveys, representative imagery, and creative talent, we produced appealing posters that were placed around campus.
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Advertising: Digital Ads & Landing Pages

It Begins With Teachers” ad campaign for UNCW’s Watson College of Education was to engage and promote teaching with a focus on diversity. We used bold brand colors and fonts to capture attention and images of diversity to represent the target audience. Consistency is key is a campaign that spans from multiple digital ads, animated video into, design and development of landing pages and the follow up brochure.
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Logo Design: Educators of Color Network

The Educators of Color Network (EOC) is a school-university partnership initiative of 150+ educators from 25+ school districts to help build a more diverse teacher workforce in North Carolina. Since the network was created by UNCW’s Watson College of Education, it needed to play nice with the UNCW logo, but we love a challenge. Logo options presented in multiple styles were shared with the network via a survey to be inclusive and holistic. The selected logo is representative of understanding, diversity, unification, collaboration, and respect.
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Krysti and I both absolutely LOVE all the brochures! They are just beautiful! Dean Dempsey is very pleased with the work. We think the work of organizing/strategically positioning our graduate programs will pay off significantly when we start work on the website. We are very excited about these new brochures. We have enjoyed working with you and your team as well. Thanks so much to all at Springer for the wonderful work!
Public Communications Watson College of Education
Susan Finley

Supporting UNCW’s Marketing Efforts

We are big fans of the Watson College of Education – the wonderful folks we work with there, the outstanding programs they offer, and the well-prepared educators who emerge and better our society.

Over six years of partnership has led to beautiful brochures, posters to instill change, logo with a purpose, digital advertising campaign, and website designs to support their website redesign effort.

We are big fans of the Watson College of Education – the wonderful folks we work with there, the outstanding programs they offer, and the well-prepared educators who emerge and better our society.

Over six years of partnership has led to beautiful brochures, posters to instill change, logo with a purpose, digital advertising campaign, and website designs to support their website redesign effort.