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Keep up with the latest news and happenings at Springer Studios.

Why You Need a Crisis Marketing Strategy

A crisis can mean anything. Maybe it’s a tweet with wrong information that went out, maybe it’s a sudden store closure, or maybe it’s a storm that shuts down a city. Today, you have an inbox full of emails from businesses providing details on how they’re handling a worldwide pandemic. According to Sprout Social and  Read More

The Unspoken Rules of Social Content

As a content manager or as a small business owner charged with managing their own social media, you may feel like you’re struggling to get a handle on the steep learning curve that comes with social media. There’s talk of a constantly changing algorithm, the rumored “shadow-banning,” and an underlying set of rules that you  Read More

Optimizing Instagram for Sales

Ever wonder how some companies seem to thrive on social media? Even though there’s definitely no easy formula for success, focusing on optimizing your Instagram is a shortcut that can help! We’ve pooled our experience to equip you with ways you can focus on optimizing Instagram for sales and engagement. Utilize Instagram Shopping If you  Read More

Host your Own Virtual Graduation

Covid-19 was the last thing many planned for as they prepared their calendar for the spring and summer, especially for the graduating class of 2020. While no one could have expected the impact of such a momentous occasion, some schools have risen to the challenge of celebrating their students in other ways, like virtual graduations.  Read More

How to Discover your Target Audience

As with any great brand, you need to know how to speak to your target audience or customer in order to effectively market to them. But how do you know who or what that is? We’re talking about audience framing today and how to find your ideal customer or client with just a few quick  Read More

Facebook Fan Page VS Website: Which Works?

You’re hungry but you only have 20 minutes for lunch - you Google “food near me” - a Facebook fan page pops up with a local burger joint about 2 miles - You also see another restaurant that offers online ordering on their website that’s five miles away. Which do you pick?  It seems like  Read More

What Digital Marketing Does for You

As with every new innovation, there’s often a learning curve. The same goes for the digital age. Although early adopters of social platforms and digital trends can often find success over time, it’s hard for people to see the immediate value of digital marketing.  Here are just a few examples of what digital marketing can  Read More

Crafting Free Lead Magnet that Works

You hear all the time how it’s easier than ever to connect in the digital space, but if everyone is busy connecting, how do you cut through the noise? Running an ad or posting consistently is all well and good, but knowing how to get a user to engage and subscribe is a very different  Read More

Handling that Negative Facebook Review

You’ve poured your heart and soul into a business that you love. You’ve set up your Facebook page in hopes of better connecting with your clients and customers and you couldn’t be more excited. Yet, someone has a bad experience and suddenly that 5.0 stars drop or you’re reading a bad review that slams your  Read More

5 Tips for Higher Education Engagement

As a higher education marketer, you’ve got a big job. The fact that 78% of millennials value spending money on an experience instead of buying something they desire. With 2020 in full swing, we stepped into the role of a prospective student to provide five innovative tips you can incorporate into your strategy this year.  Read More